First, we should perceive their perspective. Not like another engines like google, Google is dedicated to offering the very best high quality search outcomes. It is a outstanding effort, they usually, in fact, aren't going to hurt their loyal advertisers, who deliver them hundreds of thousands of promoting income each month.
Nevertheless, the brand new AdWords coverage will put in danger these entrepreneurs who promote utilizing the affiliate URL as their touchdown web page.
Google thinks so.
For any key phrase search, a lot of the AdWord outcomes, a minimum of to this point, are related to affiliate advertisements promoting equivalent service provider websites.
Right here is an instance.
Earlier than the vacations, this author searched Google for the time period "chocolate." Of the ten AdWords listings returned on the primary web page, three had been ads promoting Dans.com, a chocolate maker in Vermont, USA. One other advert on the identical web page belonged to Dan himself.
From the perspective of Google, and on my half, it was not a top quality search outcome.
Happily or sadly, relying on the way you have a look at it, it is not going to occur once more. The brand new AdWords coverage states that for any key phrase search, if two or extra advertisements are discovered that serve the identical affiliate URL, solely the advert with the very best reputation and rating can be displayed.
On the similar time, the brand new AdWord coverage has weakened considerably, since accomplice advertisers are now not required to point accomplice standing within the textual content of their advertisements. However on the whole, it eradicated an enormous blow to 1000's of branches, their publicity to the market and their potential earnings.
So what's the resolution?
There are three issues you are able to do to revive this affect.
1. - Optimize your present advert in accordance with AdWords requirements and hope you get the very best rating. Will probably be troublesome in the event you compete with ten or twenty different companions who all do the identical.
2. - Create a redirect web page in your web site that may redirect to the vendor’s web page, and use this distinctive URL as a touchdown web page on your advert. The distinctive URL alone will efficiently bypass the AdWords accomplice coverage. Nevertheless, this may be thought-about vile or unethical.
3. - The most effective reply may be said in simply two phrases - Content material Pages.
To make clear, a content material web page is just a easy net web page hosted by yourself website that presents a brief (not more than 500 phrases) report concerning the product itself or the related area of interest.
And, in fact, your affiliate hyperlink can be embedded on this content material, and won't be used as a direct hyperlink in your AdWords advert. As soon as once more, the distinctive URL on your content material web page can be successfully and legally circumvented in accordance with the brand new affiliate coverage.
Now I firmly imagine within the content material of the pages. They not solely make your web site extra essential on your guests and engines like google, however they will (with correct spelling and relevance of key phrases) assist in pre-selling the product. An informative content material web page can typically make a distinction between a sale and a loss when a weak mailing occurs on the service provider's web site.
One other benefit ... you may embed a number of [related] Affiliate hyperlinks on the identical content material web page, offering your potential clients with a number of buy choices.
The place are you able to get web page content material?
It isn't as troublesome as it could appear. Listed below are two methods to do that.
1 - Write the content material your self. Persist with the subject and use related key phrases / phrases to customise reader curiosity in addition to engines like google. A private overview of a product often works finest, providing its personal use and advantages. Then format the content material in HTML format, optimize the web page for the various search engines, add it to your web site and use this distinctive URL in your Google AdWordsTM marketing campaign.
2 - Seek for pre-written articles associated to the subject on websites akin to EzineArticles.com, and place your affiliate hyperlinks in a quick abstract earlier than and after the article itself.
Understand that the phrases of use of most publicly accessible articles don't permit modifying the textual content of the article itself or omitting the creator's useful resource discipline. Just be sure you can successfully use the article and on the similar time adjust to all circumstances of use.